Japanese writer Shogakukan and main buying and selling firm Marubeni have introduced the formation of a brand new three way partnership, MAG.NET Company, to develop the worldwide attain of Japanese manga and anime.
The brand new enterprise goals to leverage the rising international reputation of manga and anime to create new gross sales channels and fight the unfold of pirated content material.
The creation of MAG.NET is available in response to the speedy development of the manga and anime industries and rising international demand for these Japanese cultural exports.
Regardless of their reputation, the trade faces vital challenges in establishing sturdy gross sales channels and distribution networks outdoors Japan.
“Japanese content material is beloved throughout borders. Though digital gross sales channels have expanded in recent times, the wishes of followers around the globe to get the actual product immediately and see, contact and get it in actual life stay unfulfilled. Subsequently, we work along with the Japanese content material trade to easily ship manga, anime and items to followers in Japan and overseas, whereas sustaining belief and making purchasing enjoyable. We consider that that is the operate and mission that MAG.NET goals to attain.“
In accordance with Shogakukan and Marubeni, the shortage of direct gross sales retailers and distribution networks overseas has led to missed alternatives and fueled the unfold of copied merchandise.
MAG.NET’s core enterprise will deal with promoting manga, anime and associated merchandise. The corporate goals to determine a system to produce legit merchandise, thereby rising gross sales and income, whereas addressing the problem of pirated merchandise.
As well as, the corporate may even do enterprise in areas equivalent to digital content material, utilizing the most recent expertise.
Shogakukan will play an vital position in attracting participation from different corporations within the publishing and anime industries. As well as, MAG.NET will collaborate with Shogakukan’s group firm, Tokyo Otaku Mode, to streamline product distribution.
Marubeni and its subsidiary, Marubeni Forest Linx, will develop home and worldwide gross sales retailers and distribution networks, laying the muse for the infrastructure wanted to distribute Japanese content material globally.
Supply: Animation firm
