ICv2, a media trade information web site, reported Friday on a presentation Kristen McLean, Senior Govt Director of The Circana Leisure Information Group, gave at Thursday’s ComicsPRO Open Home occasion. The presentation lined, amongst different issues, the state of the U.S. manga trade within the first half of 2024.
In keeping with McLean, “manga and different East Asian-style comics, corresponding to manhwa” made up nearly all of graphic novel gross sales within the 12 months ending June 2024, however manga additionally led the decline of graphic novels within the e-book channel.
Manga and manhwa made up 40% of the graphic novel marketplace for the 12 months ending June 2024. Print manga gross sales additionally fell 21% within the first half of 2024. Nonetheless, McLean speculated that manga followers “created through the pandemic will not go away.”
Manga sequence that confirmed the best progress within the first half of 2024 included manga sequence with anime diversifications, corresponding to: Jujutsu Kaisen, The Pharmacists’ Diaries, Scrumptious in Dungeon, One Piece: Ace’s Story – The Manga, Freezing: Past the Finish of the JourneyAnd Demon Hunter: Kimetsu Academy.
Total graphic novel gross sales fell 16% from 2022 to 2023, and 12% within the first half of 2024 in comparison with the primary half of 2023. ICv2 attributed the decline to the post-pandemic gross sales spike, which leveled off, however famous that the decline is slowing and gross sales are nonetheless greater than they have been in 2017.
The presentation additionally famous that the U.S. print e-book market as a complete is secure, with no change in gross sales within the first half of 2024 in comparison with the primary half of 2023. Within the first quarter of 2024, print books made up 64% of the commerce e-book market, audiobooks 19%, and e-books 17%.
The total ICv2 report on McClean’s presentation is out there right here.
ICv2 reported in July that gross sales of comics and graphic novels in america and Canada have been down about 7% in 2023. Regardless of the decline from 2022, nonetheless, comics and graphic novel gross sales are up greater than 70% from 2019, once they totaled US$1.1 billion.
The Beat reported in February 2022 that manga noticed a 171.1% enhance in volumes offered in 2021 in comparison with the earlier 12 months. NPD BookScan’s graphic novel gross sales figures for 2021 confirmed that the manga subcategory accounted for 76.71% of volumes offered within the Grownup Fiction class.
NPD BookScan turned Circana Books in March 2023, following the merger of NPD Group and Data Assets, Inc. (IRI) in 2022. The corporate collects weekly point-of-sale information on print books from greater than 16,000 areas, together with e-tailers, chains, mass merchandisers, unbiased bookstores and extra. Circana BookScan covers roughly 85% of the U.S. print e-book market.
Supply: ICv2 (Brigid Alverson)
