Niantic, the developer of the favored augmented actuality sport Pokémon GO, has introduced Bollywood actors Genelia and Riteish Deshmukh because the official model ambassadors for the sport in India.
The announcement coincides with the launch of Pikachu’s particular Indian look as a part of the ‘Pokémon Festivities’ marketing campaign.
The well-known couple, identified for his or her family-oriented values and chemistry, was reportedly chosen to embody the spirit of togetherness and pleasure that Pokémon GO goals to advertise amongst its gamers.
In accordance with Niantic, they convey each private ardour and cultural relevance to their new roles, with the aim of selling group engagement and out of doors exploration via Pokémon GO.
With the brand new partnership, Niantic hopes to attach deeper with the Indian viewers and enhance participation within the sport’s festive actions.
“We’re extremely excited to welcome Riteish and Genelia D’Souza Deshmukh to the Pokémon GO household. Their deep reference to Indian tradition and fervour for gaming makes them the right ambassadors. We at all times attempt to create experiences that resonate with our various participant base, and with this distinctive celebration, we’re bringing a particular piece of Indian heritage to our international platform” stated Yuki Kawamura, Senior Director of Strategic Partnerships and Particular Initiatives at Niantic.
Genelia Deshmukh was current on the grand unveiling occasion in Mumbai and shared her pleasure concerning the collaboration.
“As a mom and a proud Indian, the ‘Pageant of Gentle’ occasion is an exquisite mix of custom and know-how. It is unbelievable to see Pokémon GO celebrating Indian tradition in such a enjoyable and interesting manner, with characters like Pikachu carrying a sari! Pokémon has at all times been particular to me, and Pikachu can be my children’ favourite Pokémon. It is an incredible expertise to see it in a sari, and it is actually thrilling to have the ability to share this pleasure with my household and the world via such an progressive strategy.she stated.
Riteish Deshmukh additionally shared the identical enthusiasm as Genelia, expressing his long-standing bond with the sport.
“As somebody who loves know-how and gaming, it seems like a pure match to be a part of the Pokémon GO household. Taking part in this sport for thus lengthy because it got here to India in 2016 and now associating it with the model to put it on the market actually offers me pleasure because it not solely encourages enjoyable but additionally promotes our cultural heritage in such a manner retains it alive in an interactive manner.”
As a part of their new roles, followers can stay up for unique content material, together with particular movies wherein the couple share their private experiences with Pokémon GO.
Niantic had launched Hindi language assist for Pokémon GO in 2023, following which the sport had seen super development within the nation.
This ambassadorship is in step with Pokémon GO’s ongoing efforts to combine cultural festivities into gameplay, with Niantic’s festive marketing campaign that includes a standard Pikachu out there in-game from November 1 to 4, 2024. The marketing campaign goals to extend participant engagement whereas combining know-how and tradition via interactive occasions. and rewards.
