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The Demon slayer franchise has surpassed 3 million cumulative Blu-ray and DVD shipments, in accordance with an announcement on the official X account.

The message on X mentioned: “The Demon slayer anime sequence Blu-ray and DVD shipments have exceeded a complete of three million models. Thanks to everybody who supported us. The BD/DVD buy marketing campaign remains to be ongoing and we’ve got determined so as to add a particular commemorative value for exceeding 3 million models.”

This replace will come on the identical day, August 7, 2024, that Demon Slayer Hashira Coaching Arc DVD and Blu-ray 2nd quantity launched. Cowl artwork options Shinobu, Giyu and Tengen Uzui.

Demon Slayer Blu-ray DVD Hashira training arc vol 2

Distribution of gross sales

  • Demon slayer TV Anime Sequence: 940,000 models
  • Demon slayer Film Mugen Practice: 1,990,000 models
  • Demon slayer Occasion Sequence: 73,000 models
  • Complete: greater than 3,000,000 models

On this marketing campaign, prospects obtain a scratch card with which they will immediately win a prize once they buy Blu-ray or DVD objects at collaborating shops.

DVD Blu-ray buy marketing campaign particulars

  1. Marketing campaign 1:
    • Interval: March 26, 2024 – Whereas shares final
    • Extra info: Prospects who buy associated Blu-ray or DVD objects at collaborating shops will obtain a scratch card that immediately reveals a prize.
  2. Marketing campaign 2:
    • Interval: July 2, 2024 – Whereas shares final
    • Extra Info: Prospects who buy the Hashira Coaching Arc Blu-ray or DVD at collaborating retailers will obtain a scratch card that immediately reveals a prize.

Prizes embrace giant plush toys of the characters, particular illustrations and canvas boards.

Demon slayer relies on the manga of the identical identify, which was serialized in Weekly Shonen Leap from February 2016 to Could 2020.

The latest a part of the anime adaptation, the Hashira Coaching Arc, aired from Could to June 2024. Moreover, it has been introduced that the Demon slayer franchise will produce a three-part theatrical adaptation of the Infinity Citadel sequence, with Crunchyroll and Sony distributing the movie worldwide.

Supply: Official web site of Demon Slayer