A spunky, smirking woman reporter from My Hero Academia holding a microphone with the Anime Herald logo as she stands in front of Anime Boston 2024.


Are you an formidable convention reporter? Are you interested by reporting on conferences, “however not but, as soon as I’ve extra expertise”? As fandom occasion season approaches, I urge you (sure, you!) to place these worries apart and apply for a press move at an anime conference close to you.

Chances are you’ll assume that I can say this simply, since as a member of the media I’ve visited Anime Boston, Anime USA, Katsucon, and Otakon (to call a couple of examples). And it is true that I am knowledgeable reporter with expertise writing for retailers like Forbes and the Washington Publish. Nevertheless, I adopted the above record of cons on a press move lengthy earlier than I even began my journalism profession.

That is proper, I attended 4 press move cons when my solely journalistic expertise was writing for the faculty newspaper, and I believe extra individuals ought to do the identical.

My ideas crystallized after I used to be on the opposite aspect of the trade and volunteering as a press liaison for Anime USA. My job was to answer the (e mail protected) e-mail; fielding requests from native information media and bloggers keen on filming, photographing or writing in regards to the conference. Within the two years I held this place, I first accepted 40 press reporters in 2011, and 100 in 2012. These reporters got here from anime information blogs, native TV stations, and highschool and school newspapers.

As a press liaison, I noticed that it is not a reporter’s expertise that’s necessary, nor that they signify a significant information outlet. When selecting who to incorporate on the Anime USA 2011 press staff, I checked for professionalism, high quality work, a usually up to date publication, and respect for our group. As we speak, convention liaisons anticipate a lot the identical. For instance, Otakon 2024 particularly encourages scholar reporters to use.

In different phrases, I used to be looking for individuals who would truly produce newspaper clippings after Anime USA was over! You would be shocked how typically that did not occur! Fewer than half of the individuals with press passes truly printed something, and even fewer notified me after the rip-off so I might share and advertise. In spite of everything, the free press move is just not precisely free. The conference expects protection in return, permitting it to advertise itself all year long.

I discussed this to a youthful pal of mine who expressed curiosity in protecting a small native conference. She is a prolific blogger who additionally manages her personal Discord group and social accounts. Nevertheless, she nonetheless did not assume her native con artist can be keen on giving her a press move. In actual fact, she thought she can be “taking benefit” by making use of for a job since she would not work on the native newspaper (as if lots of these nonetheless exists in our fashionable media atmosphere). As she instructed me this, all I might take into consideration was how a lot I’d have loved being her press liaison.

I’ve my share of horror tales from congressional reporters, and the rudeness of reporters had nothing to do with the scale of their outlet or viewers. For instance, a press group requested me for 4 extra press badges (I gave a most of 4 to every group). Safety later found that this group was bringing individuals into the conference heart with out badges. They defined that they have been doing a venture the place they invited “imposters” to Anime USA to gauge their reactions. I might have discovered a method to work with them, however as an alternative they selected to go behind my again. An much more grotesque story: the reporter who facilitated a $4,000 theft.

I’ve additionally moderated many cringe-inducing interviews between friends from Anime USA and members of the press. Even school newspaper journalists know that “I really like your work a lot” is just not an applicable interview query, however I’ve heard it many occasions! In my second 12 months, I previewed reporters’ questions to scale back the variety of Google-ready questions like “What are you most recognized for?” or “Are you able to title a few of your latest initiatives?” There have been occasions once I would have most well-liked to work with college students or with people who find themselves simply beginning out and nonetheless have this data contemporary of their minds!

I turned a press liaison as a result of I needed to offer individuals the identical alternative that anime conventions gave me once I was a scholar with no login credentials and no (anime-related) writing samples. It was this chance that gave me the boldness to turn out to be knowledgeable journalist. I additionally had imposter syndrome and virtually wanted a private invitation earlier than I used to be courageous sufficient to use! Let this column be yours.