The Pokémon Firm has unveiled a particular Indian search for Pikachu as a part of its marketing campaign Pokémon festivities marketing campaign to rejoice the vacations in India.
The announcement was made at a grand occasion in Mumbai on October 16, 2024, the place Pikachu was wearing conventional Indian apparel for the primary time.
The male Pikachu wears a navy blue kurta with a beige vest whereas the feminine Pikachu is seen in a pink sari.
These outfits incorporate refined cultural parts, reminiscent of a Mago Berry sample symbolizing India’s nationwide fruit, the mango, along with the signature Poké Ball motif.
Pikachu will seem on this new avatar at numerous occasions and in-game options within the coming months.
A serious spotlight is the combination of Pikachu’s festive look into the cellular recreation Pokémon GO, the place gamers can catch the standard Pikachu between November 1 and 4, 2024.
Trainers can even be handled to bonuses and particular in-game actions throughout this occasion.
Moreover, the celebration consists of the launch of a restricted version Pokémon Festivities Reward Packing containers from Yakult Danone India, obtainable until October 31, 2024.
Priced between INR 336 and INR 400, these packing containers include the historically decked-out Pikachu and can be offered in main cities together with Delhi, Mumbai and Bangalore, with supply providers by way of Yakult’s community.
The festivities will lengthen to a dance video with Pikachu on Pokémon Children TVthrough which Indian and Japanese dance types come collectively. The video additionally options Japanese influencers Mayo Japan and Kaketaku.
Followers can even get an opportunity to satisfy Pikachu in particular person throughout the Pokémon Mela, a three-day occasion that may happen from December 6 to eight, 2024 at Phoenix Marketcity in Pune.
The occasion guarantees a wide range of interactive actions, stage reveals and photograph alternatives for Pokémon lovers.
Susumu Fukunaga, Company Officer at The Pokémon Firm, expressed his pleasure about Pikachu’s Indian transformation. “By presenting Pikachu in conventional apparel, we wish to deliver pleasure and foster a deeper reference to followers in India this vacation season”, he said.
Omar Tellez, vp of Niantic, shared his pleasure concerning the improvement, saying: “We’re excited to introduce Pikachu’s Indian look to Pokémon GO. This festive season can be celebrated with thrilling raids, bonuses and in-app occasions, permitting Indian trainers to create interactive methods to get pleasure from Pokémon GO.”
With a mixture of digital and bodily occasions, the Pokémon Festivities marketing campaign goals to create memorable experiences for followers and strengthen Pokémon’s engagement within the Indian market.
