On August 29, SM Leisure and LG Uplus introduced a groundbreaking partnership to create generative AI content material for Nævis, SM’s first digital artist. This modern collaboration was formally signed at SM’s headquarters in Seoul, marking a serious milestone within the integration of AI and digital leisure.
Debuting on September 10, 2024 along with her digital single “Performed,” Nævis is a novel addition to the Ok-pop business. As a digital singer and a pivotal character within the Aespa universe, Nævis is designed to attach the digital world with the actual world, increasing the immersive expertise for followers.
Underneath the settlement, LG Uplus will use its generative AI expertise, ixi-GEN, to provide content material for Nævis. This expertise shall be used to create AI-generated pictures and movies, together with music movies, promotional shorts and merchandise. The purpose is to convey a recent and thrilling digital expertise to Ok-pop followers worldwide.
The AI-generated content material is predicted to boost Nævis’ debut and supply followers with a visually interesting introduction to the digital artist. LG Uplus’s Vice President, Jung Soo Hun, emphasised that this partnership not solely guarantees to convey a brand new digital expertise, but additionally goals to spice up advertising and marketing and branding efforts for each LG Uplus and SM Leisure.
Nævis isn’t just a digital artist; she is designed to be a bridge within the Aespa universe. As a supporting character, she assists the Aespa members and their avatars by connecting totally different worlds by means of the Port of Soul (POS). This connection hyperlinks the Flat World, the Actual World, and the Kwangya SM Heart, which will increase the narrative depth of the SM digital universe.
The introduction of Nævis will even see an enlargement into varied media codecs. Followers can look ahead to music, webtoons, video games, and model collaborations, all that includes content material generated by AI. This modern method goals to ascertain Nævis as a central determine in SM Leisure’s digital realm, extending her affect past simply music.
About SM Leisure’s digital artist Nævis
Nævis, SM Leisure’s debut digital artist, is ready to redefine the digital music business. Together with her AI-created voice and in depth digital content material, she is going to play a serious position in increasing the Aespa universe. Her debut single “Performed” is eagerly anticipated as a pivotal second within the fusion of AI and leisure.
