Taylor Swift’s music has made a triumphant return to TikTok, delighting customers who seen on April 11 that her songs beneath Common Music Group (UMG) have been as soon as once more accessible on the platform.
The comeback, which got here a couple of month after UMG pulled music from Swift and different artists amid disagreements over royalty funds with TikTok, has led to important fan engagement.
Swifties on TikTok exclaimed that Swift “IS THE MUSIC INDUSTRY,” suggesting the timing – simply earlier than her eleventh album launch, “The Tortured Poets Division,” scheduled for April 19, was essential.
Fan hypothesis means that Swift’s management over the grasp recordings of her albums with UMG, reminiscent of “Lover,” “Folklore,” “Evermore” and all re-recordings of “Taylor’s Variations,” might have given her the ability to barter straight together with her. TikTok for the return of her music.
The restoration was not unique to Swift, nevertheless; Different UMG artists reminiscent of Olivia Rodrigo and Dangerous Bunny additionally noticed their music restored. In response, Us Weekly has reached out to UMG for additional touch upon the state of affairs.
The preliminary withdrawal of music from TikTok got here after UMG and TikTok have been unable to agree on a renewed licensing deal. UMG criticized TikTok’s cost proposals in an open letter, arguing that the platform’s supplied charges considerably undervalued their artists and songwriters. UMG identified that TikTok solely contributes to about 1% of their whole income.
Now that her music is accessible once more on TikTok, followers are eagerly creating movies to precise their pleasure and reactions to Swift’s upcoming album “The Tortured Poets Division,” launched by way of Republic Data, a subsidiary of UMG.
