A current survey performed by Entmeet has revealed a shocking development: youngsters, normally seen as the principle viewers for animated content material, are literally the least possible age group to bask in anime watching.
The survey, which focused people between the ages of 10 and 59 throughout Japan, supplied perception into altering preferences and habits inside the anime group, particularly among the many youthful demographic.
Opposite to fashionable perception, the survey outcomes revealed that regardless of being the principle target market for anime, teenagers confirmed the bottom engagement with the medium. Then again, the age group that watches essentially the most anime is of their 40s.
Entmeet steered that the explanation behind this development may very well be associated to the evolving media consumption habits of Era Z, noting the emergence of a brand new phenomenon referred to as ‘Taipa’ (Time Efficiency), the place people prioritize content material that delivers leisure worth inside restricted time frames maximizes. .
The normal anime format of 30-minute episodes with seasons of 12 to 13 episodes might not match their viewing preferences, resulting in diminished consumption.
Furthermore, the examine additionally discovered that youngsters confirmed a notable inclination in the direction of anime within the motion/fight and romance genres.
The proportion of teenagers who selected romance was 30.2%. The examine discovered {that a} potential cause why the teenagers have been interested in romance anime may very well be as a result of the COVID-19 pandemic prevented them from having fun with their childhood and faculty life.
Then again, motion and fight anime got here out on prime as the general most popular anime style by the audiences surveyed.
When it got here to the gender cut up, it was discovered that males have been 15% extra more likely to watch anime than ladies. Genres like Motion, Battle, SF, Horror and Sports activities have been most popular by males, whereas ladies have been extra more likely to watch the romance and medical anime genres.
A complete of 500 individuals participated within the examine. It was performed between January 16, 2024 and January 29, 2024.
Supply: Dream.jp
