‘Cinema DX Challenge’ to advertise DX know-how in movie advertising
Bye, Shochikuand Flag introduced Wednesday that the three corporations will collaborate on a brand new digital promoting platform undertaking titled “Cinema DX Challenge.” The undertaking focuses on utilizing shopper information to enhance promoting strategies and in addition selling DX know-how in movie advertising.
Shochiku And Bye will obtain shares of Flag in a brand new capital and enterprise alliance, with Shochiku And Bye every holding roughly 7% of the shares, or roughly 14% held by each corporations.
The announcement famous that the brand new undertaking got here amid considerations about an unstable movie market following the COVID-19 pandemic. The “Cinema DX Challenge” goals to bridge the hole between promoting corporations and theaters utilizing shopper information.
There are additionally plans to finally provide the digital promoting platform to different movie corporations.
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