We have been promising you a revamp of our AllTheAnime.com retailer for some time now. We all know it has been a very long time coming, however we’re lastly able to launch our redesigned web site (properly in time for our Christmas sale). additionally from December 1 to 12), and we wish to share it with you!

The brand new web site has now formally launched, so you possibly can go test it out for your self, however if you wish to discover out extra about what’s modified, maintain studying!

A little bit background

To start with, it is price briefly speaking about how our on-line presence has modified over time. For a couple of years after launching our on-line retailer, our retailer was only a subdomain of the web site, with our weblog because the entrance web page. As our on-line retailer grew, it will definitely turned the mainstay of the location. Go to AllTheAnime.com and our retailer is now the very first thing you’ll attain, in step with the neighborhood’s need to have our newest merchandise as their at first need.

Nevertheless, quite a bit has modified since then: we now play a major variety of movies in cinemas and we have launched our personal music label to carry you nice anime soundtracks on vinyl and digitally. Moreover, AllTheAnime has now turn out to be a home that actually lives as much as its identify, with an enormous vary of anime merchandise that transcend these produced instantly by us. And at last, utilization of our retailer on cellular gadgets has continued to extend, making improved cellular usability one of many key tenets of our efforts.

So it is time to revamp what our web site seems to be and appears like, and these are the targets and adjustments that drove this revamp.

Findability

The A very powerful factor for us is that yow will discover what you might be searching for on the location – whether or not it’s data, merchandise or possibly even one thing you do not want know you continue to wish to know that. Our new web site is designed to deal with this with the next enhancements:

Suggestions – having an ideal suggestion engine is the white whale of any on-line retailer, and it’ll by no means be good for quite a few causes, however our new retailer has a revamped suggestion system to attempt to discover merchandise which are most fascinating to them to you, so if you wish to uncover your new favourite anime, we are going to do our greatest to point out it to you.

Search – as per the above we have now additionally overhauled the search performance, so this must be quicker, cleaner and extra correct. We have additionally modified the way in which we retailer a number of the essential information in our back-end to assist this new search performance and make it a seamless a part of the location as an entire.

Correct data

We all know that whenever you make a purchase order from us, you need to have the ability to simply see what you are shopping for: how a lot it prices, when it’s going to be launched, and so forth. Our revamped web site additionally permits us to create extra information-rich product pages, offering clearer details about whether or not a product is a pre-order, launch dates, seemingly delivery occasions and so forth.

Once more, this can be a work in progress as we discover and refine use instances, however we’re conscious that clients have usually missed essential messages on product pages up to now and we absolutely anticipate that our new product template system will permit us to mitigate these adjustments.

Hub pages

With our outdated web site design we might create a group of merchandise, however that is probably not sufficient to convey all the things we wish to get throughout, particularly at a time once we’re dealing with and celebrating a number of the best properties in anime. . So a main need for the brand new web site was to create “hub pages” that could possibly be a house base for all the things we do round a specific title. For instance, it will probably provide all of the merchandise that we have now on the market round a sequence. or director, but additionally hyperlinks to the soundtracks on Spotify, information about new releases, data and articles, and so forth.

This component shall be a relentless work in progress, however on the coronary heart of the brand new retailer we will create wealthy, fascinating pages that may be a house for our wonderful catalog of content material, regardless of the medium and format – you may see these pages emerge and develop over time.

An replace on delivery prices

With this web site replace, we’re additionally implementing one other huge change to our retailer.

Since launching AllTheAnime.com as a web based retailer we have now been providing free delivery on UK orders, however I think about anybody who has despatched letters or parcels in recent times shall be conscious that delivery prices have risen exponentially. for all providers and couriers in Nice Britain.

Though we have now seen and absorbed a number of value will increase throughout this era, sadly the time has come when that is merely not sustainable, and because of this we have now made the tough determination to implement delivery prices for UK and Eire orders. now efficient instantly, with a £3.50 supply cost utilized to orders at checkout.

Nevertheless, to reduce the impression of this, we have now additionally applied a coverage the place all orders in Nice Britain and Eire over £50 are eligible totally free delivery. This shall be out there always (and never simply throughout gross sales intervals), and also will be mechanically utilized at checkout.

It is also price mentioning at this level that our Anime (Un)Restricted program will proceed to be out there, with a ten% low cost on all orders as a part of our annual subscription. Registration remains to be potential right here for all our clients.

That covers nearly all the things you’ll want to know. We might love to listen to what you consider the revamped retailer, whether or not it is what you want, what you suppose could possibly be improved, or any bugs or points you encounter. Contact us via all regular channels.

As at all times, we have now plenty of thrilling merchandise within the pipeline, and naturally you’ll discover all of them in our retailer in the end, so keep tuned for the remainder of this 12 months and past!

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